In the French educational system, a Specialised Mastère corresponds to a postgraduate diploma.

Our objectives

Your passion for a job or a sector, we will lead you to an operational know-how, capacity of reflection through our offers of a higher education and research… Three components of the profile « studies offered in Mastère Marketing and Commercial Communication » of the ESC Toulouse.

A Specialised Mastère is a pragmatic one-year training created for graduate students preferably with a minimum professional experience. It is divided into two parts: six months in class, six months in a company.

• The first six months are meant to enable our students to master all the tools necessary for a professional autonomy and proficiency. From October to May, students will be able to learn how to work efficiently in team and alone.

• The next six months take place in the company they will have chosen.They will be able over this period to find their own way of working and become operational executives.

Between October and November, students will have to present orally their professional thesis. This document shall be based on the candidate’s reflection and practical experience in the field of specialization.

The M2C Programme

The common core syllabus

• Fundamentals of Marketing and Communication: targets, strategies, plans of action, qualitative and quantitative studies, data analysis, e-marketing, etc.

• Tools and techniques of Marketing and Communication: Media Advertising, Events, Corporate Sponsorship, Sales Promotion, Audiovisual, DTP, etc.

• The fields of operation of Marketing: B2B, Services, Fast Moving Consumer Goods (FMCG), International, Political, etc.

• Job marketing: Skills and Personal development, Career development, etc.

Electives – 4 to be selected out of 10

• EL 01: Internet Marketing and E-commerce.

• EL 02: Agency and Consultancy Marketing and Communication.

• EL 03: High Tech and Business Marketing.

• EL 04: FMCG, (Fast Moving Consumer Goods).

• EL 05: International Marketing and Communication.

• EL 06: Mobility Marketing and Communication.

• EL 07: Services Marketing and Communication.

• EL 08: Marketing Research.

• EL 09: Marketing and Management of Franchise Network and Supermarket distribution.

• EL 10: Non Profit Marketing and Sustainable Development.

A Reactive Programme

Because we design the M2C Specialized Mastère to fit the latest demand of the market, our programme is highly reactive. Indeed, we put a premium on the most promising fields that are appreciated by employers:

• CRM, Customer Relationship Management

• B2B

• Internet Marketing

• Direct Marketing

• International Marketing & Communication

• Multicultural Management

A Proactive Programme

Our programme is not only reactive, but also anticipates on the future market needs in terms of educational training according to the latest tendencies.

Some examples of the implementation of our policy are listed below:

• High-Tech B2B

• Business Ethics

• Brand Equity

• New Trends of Distribution

• Category Management Merchandising

• Powered Branding

• Neuro-Linguistic Programming

Learn to work in team

What makes a student a promising element is his/her ability to work in team. The more a student is trained to produce collective works, the easier it will be for him/her to work in a corporate environment.

Therefore, we choose the candidates among those who are the most capable of being efficient in team work.

During the year, students are asked to produce a lot team work, which are taken into account for the final results.

In the aggregate, team work accounts for 40% of the student’s final result, the other half being allocated to the professional thesis and any other individual work.

It is thus very important for our students to consider team work as a preliminary training to their professional insertion.